LimeDESIGNING THE FACE OF A UNICORN
We started working with Lime in October 2017. At the time, they were a 4-month-old company named "LimeBike" driven by operations and BD. They were already growing quickly but their design needed help and their impending electric scooter launch was about to make their bike-centric name irrelevant.
We worked very closely with Lime, serving as their "Interim Head" of Design” as we helped them rebrand from "LimeBike" to "Lime" and redesigned all of their collateral across 100+ markets, including their website. We then continued to work with them for 6+ months to develop design templates, streamline their internal design processeces and manage their outsourced design contractors to help them scale to a $1.1B+ valuation.
How we helped
Interim Design Leadership