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Lime

DESIGNING THE FACE OF A UNICORN
 
 

The situation

We started working with Lime in October 2017. At the time, they were a 4-month-old company named "LimeBike" driven by operations and BD. They were already growing quickly but their design needed help and their impending electric scooter launch was about to make their bike-centric name irrelevant.


The solution

We worked very closely with Lime, serving as their "Interim Head" of Design” as we helped them rebrand from "LimeBike" to "Lime" and redesigned all of their collateral across 100+ markets, including their website. We then continued to work with them for 6+ months to develop design templates, streamline their internal design processeces and manage their outsourced design contractors to help them scale to a $1.1B+ valuation.


 

How we helped

Brand Strategy
Brand Identity
Interim Design Leadership
Website Design
Design Systems
Ad Creative
Swag Design
Email Design
Deck Design
Recruiting


 
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